Normally, I wouldn’t apply for a position listed as an “assistant”, but in this case I take exception because getting the opportunity to cover news and events about Toronto for blogTO is hardly one that I can pass up.
I’ve had a lot of positions over the last few years. Co-ordinator, assistant manager, “technician” (oddly enough). Lately my position has been freelance and I’ve enjoyed it immensely. I’ve learned how to hone my craft through writing for a variety of places. Marketing. Advertorial. Business. I’ve written it all.
I’ve covered a lot of ground on the Toronto scene in the last four years. I was the digital marketer for the Canadian Opera Company. Along with running the official website, coc.ca, and their email marketing, I organized Toronto-based events like a storytelling team-up with the Raconteurs for The Tales of Hoffmann at No One Writes to the Colonel and an impromptu pilates class in St. James Park with hunky tenor Joseph Kaiser to promote Iphigenia in Tauris.
My research and interview skills are put to the test these days at PRODUCT Toronto. I’ve had the opportunity to interview and play dress-up with Toronto businesses Rent Frock Repeat and talk music with musicians Emma-Lee and Matt Dusk. Additionally, I’ve written articles for other notable Toronto online publications. My article on the Dineen Building for the Torontoist was especially well-received. I always keep an ear to the ground for more stories.
And now I’m seeking expert advice. I know a lot about the down-in-the-pits action of blogging and online marketing. I write about music, fashion, and online culture over here at the Punnery. While I know how to build a website and install WP onto my own server, because the costs of running a website keep increasing, it’s hard to justify spending the money on a portfolio that I’m building organically (which also can mean, slowly.) The nice part about WordPress.com is that it gives you comprehensive stats anyway, without having to install third-party analytics. Hence why I know which categories are most popular at the Punnery.
I know I am capable of fulfilling the requirements of the job. More than that, I’m hoping to learn at the same time. I’m a writer who seeks to hone her craft and I feel like the relationship would be mutually beneficial. I want to keep a few of the clients that I work with on a freelance basis and so appreciate that this position will give me the time to provide everyone with quality copy.
For the record, I’m a honey cruller kind of girl and I can start today.
Tagged: blogTO, Canadian Opera Company, digital marketing, editorial assistant, Emma-Lee, job posting, Joseph Kaiser, Matt Dusk, No One Writes to the Colonel, PRODUCT Toronto, Raconteurs Toronto, Rent Frock Repeat